Optima Group

Homeowners Are Asking AI Who to Hire. Find Out If It's Saying Your Name.

Optima Group AI runs a free AI Visibility Audit for home service businesses. We check whether ChatGPT, Gemini, Perplexity, and Google's AI answers recommend you or your competitors for the searches that bring in jobs — then show you exactly how to become the business they name.

Recent build: Call Construction — a 2009 website rebuilt with SEO and AEO, AI lead response 24/7, and a full CRM that replaced notepads and spreadsheets.

Built for HVAC, plumbing, roofing, electrical, landscaping, cleaning, pest control, and moving companies · No long-term contracts · Live in 14 days

Most home service owners think they have a marketing problem.

They don't.

They have a visibility and response problem. Homeowners are skipping the search results and asking AI for one name — and if it isn't yours, the call goes to someone else.

Then, when a lead does come in, it waits for a callback while the customer calls the next company on the list.

This page is about fixing both.

The Three Places Jobs Are Slipping Away

Leak #1 — The Answer You're Not In

A homeowner asks ChatGPT, "Who's the best HVAC company near me?" It names two of your competitors. You never knew the question was asked.

AI assistants pull from structured information — your website, your Google Business Profile, reviews, directories, and how clearly your services are described. If those signals are thin or inconsistent, AI tools skip you, no matter how good your work is.

Leak #2 — The Phone You Can't Answer From the Job

A homeowner calls Tuesday afternoon ready to replace a $12,000 system. You're on a job. You miss it. The voicemail says they'll "try a couple other people." They don't call back.

The business that answers first usually wins the job. Most home service companies aren't first.

Leak #3 — The Follow-Up Nobody Sent

The estimate went out Monday. Nobody followed up. By Friday the customer hired someone else — not because they were better, but because they stayed in touch.

Leads, estimates, and invoices that depend on someone remembering to follow up will always slip. Automated follow-up doesn't forget.

What Optima Builds for Your Business

Not software you have to learn. A custom system that runs in the background — one build, one monthly fee.

1. AI Search Visibility (AEO & GEO)

We restructure your website, Google Business Profile, citations, and content so ChatGPT, Gemini, Perplexity, and Google's AI answers can find, understand, and recommend your business for the services and areas you cover.

2. Website Rebuild and CRM Buildout

A conversion-built website wired into a CRM that actually runs your pipeline. Every inbound lead — form fill, call, DM — gets captured, tagged, and routed automatically. Follow-up sequences fire on their own so cold leads warm back up without anyone touching a keyboard. Your online presence stops being a brochure and starts being a closer.

3. AI Receptionist & Automatic Follow-Up

Every call answered 24/7, every lead qualified and booked, and every estimate followed up automatically — so no job slips through the cracks while your team is in the field.

One system. Talks to your calendar, your phone line, and your existing tools. You keep what already works.

What Your Free AI Visibility Audit Shows You

  • Whether ChatGPT, Gemini, Perplexity, and Google's AI recommend you for your top services and service area
  • Which competitors they name instead — and why
  • The gaps in your website, Google Business Profile, reviews, and listings that hold you back
  • A prioritized fix list: what to do first, what it takes, and what it costs

Real Work, Real Numbers

A recent buildout. A real business, real results.

Call Construction LLC — Full Ops Buildout

Client:
Call Construction LLC — luxury home builder, Northeast Florida
Build scope:
Full ops package — CRM buildout, custom website with SEO and AEO optimization, inbound lead capture and qualification flow
Result:
Live, fully operational system handling their inbound lead pipeline.

The Call Construction buildout is the proof of what the "one build, one monthly fee" model actually looks like in production. A contractor with a real book of business, real inbound volume, and real revenue at stake — running their lead intake and online presence on Optima's stack.

Owner can be contacted for reference upon request during the walkthrough call.

What the 30-Minute Audit Call Is — And What It Isn't

It IS:

  • A 30-minute call where we show you how AI search sees your business today — side by side with your competitors.
  • A straight read on what it would take to become the business AI recommends in your area. Some businesses are closer than they think — we'll tell you if you're one of them.
  • A clear breakdown of what the build would cost and what monthly looks like — no "let me get back to you with a proposal" runaround.

It IS NOT:

  • A pitch deck. We don't have one. The call is your results versus your competitors'.
  • A two-hour discovery process. You're busy. 30 minutes, walk away with answers, decide later.
  • A commitment to anything. Free call. You leave with your results regardless of what you decide.

Pick a Time. See Where You Stand. Decide From There.

30 minutes. Video call. Bring your website address and the services and areas you want to win.

Common Questions Before Your Audit

Stop Losing Jobs to the Company AI Recommends.

30 minutes. Free. You'll see exactly where you stand either way.